The U.S. Post Office’s focus on attracting more advertisers to use standard mail to increase the advertiser’s website traffic is interesting.

This is the best attempt at innovation I’ve seen from this government entity that is currently bleeding over 8 billion dollars a year of OUR money.

How many of us would benefit from this type of strategy? A shorter, more laser message via postal mail with a “call to action” to merely go online to a webpage and then following-up with those that visit the webpage… This may save everyone some time (the sender and receiver).

Indirect benefits (among many) would include:

  • Advertisers only contacting those truly interested based on evidence
  • A better education of the receiver
  • A shorter sales cycle which saves time, talent and resources

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