An important distinction in business today is scientific behavior (which is mechanical and a process such as building a nest or hunting) versus humanistic behavior (demeanor, manners, bearing, conduct or deportment).
Through evolving technology and the use of existing processes in new ways, the definitions of behavior have been misapplied. In business, scientific behavior has been mistaken for humanistic behavior.
For example, by default, the use of a new piece of software mechanically changes our behavior when sharing information on a project team. That much is clear. What goes unnoticed is that humanistic behavior is unaffected. The very same humanistic behavior that existed in previous projects may just happen at a different point in the project because of the mechanical behavior change.
So what? The net gain in effectiveness by the investment in new technology and processes may not materialize to the extent that was expected. If you think about it, if humanistic behavior doesn’t change along with a change in technology or process, how much can really be gained?