I recently read an article by Henry DeVries on 2020 Marketing Trends and here is the second of my two opinions on these trends.

Clients want 1. you as a leader with high integrity and 2. YOUR clients to help them be great.

CLIENTS WANT YOUR CLIENTS TO HELP THEM BE GREAT

Clients crave community with those that share common ground…

How do you act on this desire?

  • Demonstrate that you have a system built around your product or service to help clients be great.

For example, this morning a client finished the Significant Leadership Program and I invited them into the system I’ve built, to support being a great man or woman.

The system consists of education and relationship building opportunities on the unique, common ground my clients share – catalyzing unselfish leaders to be great men and women.

Specifically, I invited the client in this example to participate in a relationship building opportunity, a bi-annual workshop with my other clients.

Clients crave community with those that share common ground… and a peer group opportunity with your other clients is a proven way to act on this desire.

Leave a Reply

Your email address will not be published. Required fields are marked *