In a coaching relationship, the client is not a client in the traditional sense. The client becomes a "virtual partner" (research cohorts, advocates, sharing wisdom, etc...).  

The exchange of value in a coaching relationship is "value for value."   It is not product for money like buying commodities, time for money like accounting services or money for money like investing in the stock market. The value the coach delivers is resources, wisdom, expertise, strategies and tools. The value the client delivers is client input, wisdom, advocacy and loyalty. The investment made by the coaching client is a long-term investment. The client reaps the return on investment in coaching over time in increasing amounts.   

Studies have shown that over 93% of executives who have received professional coaching would recommend it to others.   

Professional coaching is not directive like football coaching where the coach tells someone what to do. It is collaborative. The focus is on the client “raising the bar” for themselves. The coach is an expert on the process of coaching. The client is the expert on the content (themselves and their work).  

Simply put, coaching is used to support your key objectives, people and training initiatives. Coaching helps you create more choices, shorten your time of improvement and increase your chance of follow-through. 

“What impact will coaching have on your performance?”            

Coaching focuses on increasing: 

·         Executive Productivity & Time/Energy Management

·         Revenue and Margin Results

·         Employee Performance & Development

·         Customer Satisfaction and   

·         Retention of Best Performers

"How do you discuss coaching with someone?"

• If you believe in training, then you believe in coaching, which is one on one training.
• If people are your best asset, what is a better investment  than helping them be better people before anything else (especially the more successful ones)? What legacy (embodied in your people) do you want to leave behind?

• While there is a lot of depth to coaching, e.g. competencies, code of ethics and tools, the coaching process involves:

  • Identifying an objective
  • Discovering ideas and opportunities by talking out loud about it with one agenda: yours
  • Finding solutions and strategies
  • Accountability

"What does a coach do you cannot do yourself?"

• Answer - You can't be your own judge and jury.