|
Franchise Leadership Forum Fall 2010 Topic
What Multi Unit Franchisees Need and Want From Franchisors
to be Successful
September 30, 2010
10:30 - 1:00
La Cima Club
Texas area franchisors and franchisees will benefit from this eye-opening luncheon discussion featuring two major multi-unit operators. More and more franchise brands prefer to award multiple licenses to their franchisee operators. But it's not easy to succeed. It's not easy for the franchisors, and it's not easy for the franchisees. On the other hand, it appears to be a cake walk for those who know what they're doing! This discussion will help franchisors and existing, as well as future, multi-unit (and multi-concept) franchisees better understand the elements that go into a successful program to both recruit and retain successful operators of multiple units.
Here's just part of what you'll learn from the September 30 FLF and our expert panelists when you attend this luncheon, exclusive for franchisors and franchisees:
►Why do some franchisees aspire to multi-unit or multi-concept ownership?
►What qualifies a franchisee for multi-unit or multi-concept ownership?
►What are the three major challenges facing the multi-unit franchisee today, and how can these challenges be resolved?
►What does a franchisor need to know about recruiting multi-unit and multi-concept franchisees?
►What three changes must a franchisor make to meet the expectations of multi-unit and multi-concept franchisees?
►What do multi-unit franchisees expect from their franchisors, and how are they getting it?
►What risks do franchisors face when they fail to meet the expectations of their multi-unit operators?
►How do franchisors support multi-unit operators differently than other operators? Should they?
►Why is it so difficult for franchisors to create packages that hold the interests of multi-unit operators?
►What are the three major challenges facing franchisors of multi-unit operations, and how can these challenges be resolved?
Honorary Chairs:
Keynote Speakers:
Cal Golden, Wingstop
Wingstop franchisee Calvin Golden knows the brand better than almost anyone else in the system. That’s because he actually helped launch the franchise-side of the concept. In 1997 Calvin heard about an opportunity to get involved with a restaurant chain that was going to sell chicken wings. He recognized the simplicity behind the operation and menu and wanted to be involved. I helped develop the franchise platform and the infrastructure to support that program,” he says. “I actually sold the first 13 franchise units and then realized I had a desire to be a franchisee myself.” After leaving the corporate side, Calvin opened one of the first franchised stores in the Dallas area and realized he’d found his calling as a Brand Partner. “I decided I was happier on the franchise side of the equation.”
Calvin also recognized the importance of the franchisee/franchisor relationship and helped create the Wingstop Franchise Advisory Council. In his time as a franchisee, Calvin owned as many as eight stores, and recently opened a new location outside of Dallas. “Wingstop has created a fan base that’s almost cultish. I recognized this as an opportunity to build a long term legacy for my kids and grandkids. It doesn’t require culinary expertise, just a desire to take an entrepreneurial leap.”
Jay Chamberlain, 4Prophets, LLC
Jay’s company owns 12 Sport Clips franchises in Texas and Oklahoma. He and his wife, Jana, are partners in the business. They’ve been married 15 years and have been franchisees for half their married life. Jay considers his key accomplishment, “Creating an environment where I like what I do, I like who I do it with, and it’s worth doing.” His business philosophy: “Treat others the way I want to be treated. Trust, but verify. Speak from the heart.”
Facilitator:
Dr. John P. Hayes
|
|
|
