We help organizations re-segment their market based on the competition or the client’s competitive position (competitive segmentation) using the 80/20 Principle rather than the typical segmentation by client, product and market. 

The client’s profitability depends on the interaction of their product or service against their competitors.  Profitability is as much determined by competitors as anything else.  Now the client has a simpler strategy:  focus on how to beat a specific competitor in a specific competitive segment.

Free - Business Plan Evaluation Tool