I was visiting with a principal of an engineering firm and he mentioned how he expects job candidates to have the necessary technical (hard) skills and decides who he will hire based on their demonstrated (soft) skill with people.

What I really heard from this principal is the opposite of how we behave. We tend to value technical skills more than people skills based on the evidence of how we talk about them AND how much $$$ we spend developing them.

If soft is hard and hard is soft, shouldn’t we walk our walk?  

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