In soccer, the first touch by a player in possession of the ball determines the success of the entire possession. The first touch could be a shot on the goal with the intention to score, it could be a pass to a teammate or the player could dribble. The result could be scoring (or not), completing a successful pass (or not) or maintaining possession (or not). Even if the player touches the ball several more times after the first touch, the possession builds on the first touch. Experienced soccer players know what their first touch should look like regardless of the situation and they must execute. It determines their success.

In your workday, the things you do (the right things) determine the success of the day. Revenue generating activities should always start the day (your first touch). It’s the life-blood of any organization. It is what keeps the lights on. Additional revenue (scoring) helps the organization win more.

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