Cima means ‘mountain top’ in Spanish. Darren thought of it while he was in Peru, atop the Andes Mountains, at the site of the ancient Incan city, Machu Pichu.
If you want to reach higher as a leader, you need to reach for the top, or summit, of the mountain. The summit is only truly achievable when you lead based on ‘WHO’ you are. This is called Significant Leadership.