You’ve Got a Persona Problem

In marketing, one of the current buzz-words is ‘persona’. Persona? For example, you create a persona of your best client so you can tailor your marketing efforts towards those that match that persona. For the marketing folks out there – am I missing anything? OK, so your persona is made-up many things and some of […]

Moving From ‘Little Picture to Big Picture’ for Growth

Moving From ‘Little Picture to Big Picture’ for Growth Moving from ‘little picture to big picture’ for growth can be made by simply changing your ‘why’ for growth. What do you do to change your ‘why’ and move from ‘little picture to big picture’? You change ‘why’ you practice a technique to improve your skill. […]

Your Most Consequential Hobby (for Life)

Think about a hobby you enjoy and how you went about improving in that hobby. In soccer, most players have a dominant foot they use to pass and shoot the ball. At some point, in grade school, I realized I was left footed and in order to improve, I had to learn to use both […]

You Have to be BOTH of These to Achieve Excellence

We are spiritual beings (heart/y-axis, see below) having a human experience (mind/x-axis)… We have to be both to achieve excellence. If you want to achieve excellence and reach the upper right quadrant, you can’t do it without God. You can reach higher with God than without. I’m not prescribing ‘how’ to achieve excellence here, I’m […]

A Christmas Ornament for Character

When I think of Christmas ornaments, I think of a tree adorned with ornaments – the tree is improved. When I think of virtues, I think of high integrity or character adorned with virtues (prudence, courage, temperance, justice, etc…) – your integrity or character is improved. Virtues are habits you practice to improve your integrity […]

Can You Form Cultural Strategy?

If you want something to improve, you have to do something to improve it. I have a friend who wanted to improve his relationship with his wife. You know what he did? He started taking his wife on a date every Monday night. They haven’t missed a date night in 14 years and they have […]

Business Leadership Excellence 2×2

This is the Business Leadership Excellence 2×2. If we take the mind, which is the WHAT on the x-axis and the heart, which is the WHY on the y-axis, we’re able to create a quad chart. We want to get to the upper right quadrant which is high mind – we know WHAT we’re doing […]

The Leadership 2.0 Loop

When we were children, we accepted what adults said as true until about age 8. Then, we started asking a powerful question – WHY? The answer to WHY is the process or science behind what we believe. For example, when someone asks us what we believe leadership is, everyone has an answer, but what’s behind […]

Failed Quality Growth

This is the quality growth process visual. The reason organizations fail to achieve quality growth is because they fail to capture who they are and capitalize on it. How do you do that? Moving backwards, from right to left, everyone wants quality growth and has a strategy to achieve it. Before strategy though comes culture. […]

Attraction or Transaction

Here’s a business development question: How many of your clients would answer the phone if you called them after 9pm? When I do business development work with clients to increase the number of their clients that would answer their phone after 9pm, the focus is on attraction – sharing lessons learned, and creating connection and […]