I recently read an article by Henry DeVries on 2020 Marketing Trends and here is one of two thoughts on these trends I’ll share over as many weeks.

Clients want 1. you as a leader with high integrity and 2. YOUR clients to help them be great.

CLIENTS WANT YOU AS A LEADER WITH HIGH INTEGRITY

How do you act on this desire?

Articulate who you are in all pillars of your life (not only business colleague, but spouse, parent, friend, community member, and spirituality). The lines between business and other pillars of your life have not been blurred, they’ve been erased.

Communicate how you know what you know, that you understand your client’s condition, and you have a compact process to deliver your product or service.

Clients crave integrity…

In the comment section below are links to examples. Next Monday, I’ll share thoughts on how you act on your clients’ desire to interact with your clients.

 

Articulate who you are in all pillars of your life (not only business colleague, but spouse, parent, friend, community member, and spirituality) – https://www.cimastrategic.com/about/

Communicate how you know what you know, that you understand your client’s condition, and you have a compact process to deliver your product or service. https://www.cimastrategic.com/greatstrategy/

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