My family is in Austin visiting friends for the weekend and I noticed a valuable language pattern one of my friends used. Instead of strongly encouraging (in other words “telling”) me to read a book that he’s very excited about, he used the word “hope“.

While I pride myself on helping people come around to answers themselves without “telling” them, every once in a while something excites me and I want to “tell” everyone about it. An example would be a restaurant “you must go there, it’s great!”. What if instead I started using the word “hope” when I get excited about something? It feels completely different. It feels like it is more influential. 

Like writing poetry, a choice on the use of a word or two can make all the difference when communicating.

I hope you’ll consider using “hope” the next time you want to tell someone “they must or have to” do something that will benefit them.


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