The best leaders have the most integrity. Integrity attracts others.

For example, you tend to listen more to those that have more integrity and less to those with less integrity.

What is integrity? Clearly connecting your identity and your work. How? You make your identity visible (purpose, principles, etc…) and measurable like your work.

What does it look like to achieve integrity? You’re the same person in every domain of your life, especially when things are not going well. What’s the result? The result of integrity is consistency, credibility, and referability.

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