Have you ever lost a key team member, a business opportunity or not been paid by a client?

I call these moments – that create anger, hurt, and frustration ‘defining moments’. In other words, how we respond when things don’t go our way defines WHO we really are, and distinguishes us from our competition.

In our minds, WHO we are is our best self. Yet, we usually fail to model our best self in defining moments. We respond like everyone else – when push comes to shove, WE SHOVE… and we wonder why we’re treated like a commodity.

Sticking up for yourself and your organization and being WHO you are – are not mutually exclusive. You can do both… very well. BUT, you have to know WHO you are first.

It’s how you distinguish yourself from others. It’s a way to communicate to your client WHO they’re getting, not just WHAT they’re getting when they do business with you.

When is a good time to figure out WHO you are? Now sounds pretty good.

You can contact me for ideas. What are your ideas you can share with others on this post?

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